Corporate Work

Below are samples of work for recent clients, ranging from case studies to white papers.
More samples of my work can be sent on request.

 

BLOG POSTS AND ARTICLES

For Intuit, I write regular posts for both its Small Business Blog and its new personal finance-focused site, MintLife.

 

BROCHURES

For Cisco Systems, I described about how the company’s networking
solutions can improve security and increase efficiency in brochures
targeting small businesses and midsized businesses.

 

CASE STUDIES

A case study for the Computerworld Honors Program focuses on how the Port Authorities of New York and New Jersey restored their E-Z Pass system after the main computers were destroyed in the September 11 attacks.

 

CUSTOMER PROFILES

For Cisco Systems, I wrote “success stories” about how the company’s Secure Network Foundation Solutions can expand technological benefits for a broad range of businesses, from a local credit union to an expanding restaurant franchise.

 

DIRECT MAIL

For Intuit’s Point of Sale product, a new addition to its suite of Small Business software, I wrote this pitch letter to prospective clients.

 

EMPLOYEE COMMUNICATIONS

For Intuit’s news web site, I regularly wrote profiles of employees, customers and executives, which were read by 7,000 employees nationwide. Examples include this article about the company’s call center service representatives, and this profile of a prized Intuit customer.

For the consulting firm Capgemini, I wrote this report on a conference about outsourcing, showing how the process is being applied to all types of business processes.

 

EXECUTIVE SPEECHES AND ARTIC/LES

I regularly wrote Letter from the CEO, Intuit’s chief executive monthly message to employees. I also wrote corporate communications memos for the company’s news website — this article explains the reasons behind major shipment glitches during peak delivery times.

 

MARKETING COLLATERAL

For Intuit’s QuickBooks software, I wrote marketing offers targeted to Costco and Sam’s Club customers, as well as quarterly newsletters to current clients.

 

NEWSLETTERS

For Master Builder, a business software maker for the construction industry, I wrote the guidebook 101 Strategies to Make Your Construction Business More Profitable. I also wrote articles for the “Business Advantage” quarterly newsletter sent out to clients.
I also wrote and edited a quarterly customer newsletter for nine credit unions in California, and a quarterly employee newsletter for KB Home.

 

PRESS RELEASES

For the microfinancing nonprofit Ashoka, I wrote this press release to announce the winners of the Ecotourism Challenge,
a competition to find the best sustainable tourism methods sponsored by the National Geographic Society.

 

WEBSITE COPY

For the Bill & Melinda Gates Foundation, I wrote new content to better highlight its Global and U.S. Libraries Programs on the main website.

 

WHITE PAPERS

For Capgemini Consulting, I wrote this white paper about the impact of information technology andelectronic health records on healthcare organizations.

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