Below are samples of work for recent clients, ranging from case studies to white papers.
More samples of my work can be sent on request.
BLOG POSTS AND ARTICLES
A case study for the Computerworld Honors Program focuses on how the Port Authorities of New York and New Jersey restored their E-Z Pass system after the main computers were destroyed in the September 11 attacks.
For Cisco Systems, I wrote “success stories” about how the company’s Secure Network Foundation Solutions can expand technological benefits for a broad range of businesses, from a local credit union to an expanding restaurant franchise.
For Intuit’s Point of Sale product, a new addition to its suite of Small Business software, I wrote this pitch letter to prospective clients.
For Intuit’s news web site, I regularly wrote profiles of employees, customers and executives, which were read by 7,000 employees nationwide. Examples include this article about the company’s call center service representatives, and this profile of a prized Intuit customer.
For the consulting firm Capgemini, I wrote this report on a conference about outsourcing, showing how the process is being applied to all types of business processes.
EXECUTIVE SPEECHES AND ARTIC/LES
I regularly wrote Letter from the CEO, Intuit’s chief executive monthly message to employees. I also wrote corporate communications memos for the company’s news website — this article explains the reasons behind major shipment glitches during peak delivery times.
For Intuit’s QuickBooks software, I wrote marketing offers targeted to Costco and Sam’s Club customers, as well as quarterly newsletters to current clients.
For Master Builder, a business software maker for the construction industry, I wrote the guidebook 101 Strategies to Make Your Construction Business More Profitable. I also wrote articles for the “Business Advantage” quarterly newsletter sent out to clients.
I also wrote and edited a quarterly customer newsletter for nine credit unions in California, and a quarterly employee newsletter for KB Home.
For the microfinancing nonprofit Ashoka, I wrote this press release to announce the winners of the Ecotourism Challenge,
a competition to find the best sustainable tourism methods sponsored by the National Geographic Society.
For the Bill & Melinda Gates Foundation, I wrote new content to better highlight its Global and U.S. Libraries Programs on the main website.
For Capgemini Consulting, I wrote this white paper about the impact of information technology andelectronic health records on healthcare organizations.